# How your CFO can unlock marketing growth

Page: https://stenobird.com/podcast/uncensored-renegades-7655757/how-your-cfo-can-unlock-marketing-growth
Text version: https://stenobird.com/podcast/uncensored-renegades-7655757/how-your-cfo-can-unlock-marketing-growth.md
Podcast: [Uncensored Renegades](https://stenobird.com/podcast/uncensored-renegades-7655757)
Published: 2026-05-01T05:00:00+00:00
Episode link: https://share.transistor.fm/s/98fbb79b
Audio file: https://media.transistor.fm/98fbb79b/d0ce5001.mp3
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JSON: https://stenobird.com/v1/public/podcasts/uncensored-renegades-7655757/episodes/how-your-cfo-can-unlock-marketing-growth
Duration seconds: 1407

## Resource

In this episode of Uncensored Renegades , Jon and Kory tackle one of the most underrated relationships in business: marketing and finance. Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion. Timestamps 00:00 - Start 01:08 - Where the KBO$$ nickname came from 02:06 - Why the CFO relationship is so important 04:39 - Understand how the business needs to work 05:51 - How to build the relationship with your CFO 09:54 - Get finance to present your marketing plan 11:16 - How to make earnings interesting 14:31 - Are founder led companies more effective? 16:35 - How to approach risk in a business 20:52 - Translating data into insights

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## Transcript

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