Episode
Trafford Watch Co., Starting A Brand, Building It, And Whats Next Ep. 17
- Podcast
- Time Well Spent
- Published
- Jun 16, 2026
- Duration seconds
- 3669
- Processing state
not_requested
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Summary
In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Nathan Trafford of Trafford Watch Co.. We chat about starting a microbrand watch company, how Nathan made his way from the very start, advice for new brands, and the pitfalls of Ai in the watch industry. Trafford Instagram: https://www.instagram.com/traffordwatchco/?hl=en Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en Final Recommendations: Fujifilm X100VI: https://amzn.to/44aBAu5 Teddy X Kevin Microbrand Shark Tank 1: https://youtu.be/B_SsFDGhJps?si=Y4YvYKn3Qhw8A-ka Teddy X Kevin Microbrand Shark Tank 2: https://youtu.be/E2xQbL0Ahl0?si=p14Jf7xisR8ja9Kj Timestamps: 00:00 Introduction 1:25 Wrist Check 2:30 The Brand Journey 5:20 Design & Storytelling 13:00 The First Crossroads 15:30 Community & Networking 20:40 The Evolution of Design 26:30 Growth & New Models 30:50 Using Ai 37:30 Where to start 47:40 The Game 53:00 Final Recommendations