# Trafford Watch Co., Starting A Brand, Building It, And Whats Next Ep. 17

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Text version: https://stenobird.com/podcast/time-well-spent-7682162/trafford-watch-co-starting-a-brand-building-it-and-whats-next-ep-17.md
Podcast: [Time Well Spent](https://stenobird.com/podcast/time-well-spent-7682162)
Published: 2026-06-16T09:30:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/21fb90b15a9d5ea9ebec05f64608c9e88c11809523ce127d37536190680c65bd/eyJlcGlzb2RlSWQiOiJiNjY3NjVmOC1hNjE3LTRjMjktODdhZC00Zjc0NDVhYTY4MDEiLCJwb2RjYXN0SWQiOiIyZDUxOTJhMy0xOTU1LTRmZTAtODI4Ny1iZTczMTlmODA2NzgiLCJhY2NvdW50SWQiOiI2OTY2NzlmMTAzNDJhYTc1NGFjNDkxODUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzMDk1N2Y0YmMzNGJiNjk3MTg1NDJjL2RldmluLXBlbm55cGFja2Vycy1zdHVkaW8tY29tcG9zZXItMjAyNi02LTE2X18yLTE0LTU1Lm1wMyJ9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/time-well-spent-7682162/episodes/trafford-watch-co-starting-a-brand-building-it-and-whats-next-ep-17
Duration seconds: 3669

## Resource

In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Nathan Trafford of Trafford Watch Co.. We chat about starting a microbrand watch company, how Nathan made his way from the very start, advice for new brands, and the pitfalls of Ai in the watch industry. Trafford Instagram: https://www.instagram.com/traffordwatchco/?hl=en Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en Final Recommendations: Fujifilm X100VI: https://amzn.to/44aBAu5 Teddy X Kevin Microbrand Shark Tank 1: https://youtu.be/B_SsFDGhJps?si=Y4YvYKn3Qhw8A-ka Teddy X Kevin Microbrand Shark Tank 2: https://youtu.be/E2xQbL0Ahl0?si=p14Jf7xisR8ja9Kj Timestamps: 00:00 Introduction 1:25 Wrist Check 2:30 The Brand Journey 5:20 Design & Storytelling 13:00 The First Crossroads 15:30 Community & Networking 20:40 The Evolution of Design 26:30 Growth & New Models 30:50 Using Ai 37:30 Where to start 47:40 The Game 53:00 Final Recommendations

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## Transcript

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