{"podcast":{"title":"Time Well Spent","slug":"time-well-spent-7682162","podcast_index_feed_id":7682162,"rss_url":"https://api.riverside.fm/hosting/gNRS81Sa.rss","website_url":"https://riverside.com","image_url":"https://hosting-media.riverside.com/media/podcasts/2d5192a3-1955-4fe0-8287-be7319f80678/logos/1012b0c1-40c8-423d-b912-3a8e82d899fe.png","author":"Devin Pennypacker","episode_count":22,"summary":"A podcast about watches and the passions that fill our time. Hosted by Devin Pennypacker, each episode uses a shared love of watches as the jumping-off point for deeper conversations about the passions that keep us ticking: collecting, creativity, the outdoors, and the way we choose to explore the world. Along the way, Devin and his guests dive into driving, diving, sailing, photography, content creation, and adventure—plus a few games and hot takes for good measure. New episodes drop every Tuesday morning at 5:30 AM EST with full video episode on YouTube at 10 AM EST.","last_synced_at":"2026-07-07T20:21:06.522347+00:00","page_url":"https://stenobird.com/podcast/time-well-spent-7682162"},"episode":{"title":"Trafford Watch Co., Starting A Brand, Building It, And Whats Next Ep. 17","slug":"trafford-watch-co-starting-a-brand-building-it-and-whats-next-ep-17","published_at":"2026-06-16T09:30:00+00:00","page_url":"https://stenobird.com/podcast/time-well-spent-7682162/trafford-watch-co-starting-a-brand-building-it-and-whats-next-ep-17","show_page_url":"https://stenobird.com/podcast/time-well-spent-7682162","url":"https://api.riverside.com/hosting-analytics/media/21fb90b15a9d5ea9ebec05f64608c9e88c11809523ce127d37536190680c65bd/eyJlcGlzb2RlSWQiOiJiNjY3NjVmOC1hNjE3LTRjMjktODdhZC00Zjc0NDVhYTY4MDEiLCJwb2RjYXN0SWQiOiIyZDUxOTJhMy0xOTU1LTRmZTAtODI4Ny1iZTczMTlmODA2NzgiLCJhY2NvdW50SWQiOiI2OTY2NzlmMTAzNDJhYTc1NGFjNDkxODUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzMDk1N2Y0YmMzNGJiNjk3MTg1NDJjL2RldmluLXBlbm55cGFja2Vycy1zdHVkaW8tY29tcG9zZXItMjAyNi02LTE2X18yLTE0LTU1Lm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/21fb90b15a9d5ea9ebec05f64608c9e88c11809523ce127d37536190680c65bd/eyJlcGlzb2RlSWQiOiJiNjY3NjVmOC1hNjE3LTRjMjktODdhZC00Zjc0NDVhYTY4MDEiLCJwb2RjYXN0SWQiOiIyZDUxOTJhMy0xOTU1LTRmZTAtODI4Ny1iZTczMTlmODA2NzgiLCJhY2NvdW50SWQiOiI2OTY2NzlmMTAzNDJhYTc1NGFjNDkxODUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzMDk1N2Y0YmMzNGJiNjk3MTg1NDJjL2RldmluLXBlbm55cGFja2Vycy1zdHVkaW8tY29tcG9zZXItMjAyNi02LTE2X18yLTE0LTU1Lm1wMyJ9.mp3","summary":"In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Nathan Trafford of Trafford Watch Co.. We chat about starting a microbrand watch company, how Nathan made his way from the very start, advice for new brands, and the pitfalls of Ai in the watch industry. Trafford Instagram: https://www.instagram.com/traffordwatchco/?hl=en Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en Final Recommendations: Fujifilm X100VI: https://amzn.to/44aBAu5 Teddy X Kevin Microbrand Shark Tank 1: https://youtu.be/B_SsFDGhJps?si=Y4YvYKn3Qhw8A-ka Teddy X Kevin Microbrand Shark Tank 2: https://youtu.be/E2xQbL0Ahl0?si=p14Jf7xisR8ja9Kj Timestamps: 00:00 Introduction 1:25 Wrist Check 2:30 The Brand Journey 5:20 Design & Storytelling 13:00 The First Crossroads 15:30 Community & Networking 20:40 The Evolution of Design 26:30 Growth & New Models 30:50 Using Ai 37:30 Where to start 47:40 The Game 53:00 Final Recommendations","meta_description":"In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Nathan Trafford of Trafford Watch Co.. We chat about starting a microbrand…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3669,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/time-well-spent-7682162/episodes/trafford-watch-co-starting-a-brand-building-it-and-whats-next-ep-17/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/time-well-spent-7682162/trafford-watch-co-starting-a-brand-building-it-and-whats-next-ep-17.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}