Episode

Market Yourself, Not Your Practice: Ginger Allen on Personal Branding for Physician Growth, EP 261

Podcast
Thriving Practice with Tracy Cherpeski
Published
Jun 10, 2026
Duration seconds
2698
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Canonical source
https://tracycherpeski.podbean.com/e/market-yourself-not-your-practice-ginger-allen-on-personal-branding-for-physician-growth-ep-261/
Audio
https://mcdn.podbean.com/mf/web/dc4aay4vpuujqrku/Ginger_Allen_COMPLETE7krvo.mp3
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/v1/public/podcasts/thriving-practice-with-tracy-cherpeski-3530340/episodes/market-yourself-not-your-practice-ginger-allen-on-personal-branding-for-physician-growth-ep-261
Markdown
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Summary

With 12 years of medical marketing experience, Ginger has seen it all — physicians who invest in $100,000 machines before they have a patient base to support them, marketing companies that take the money and disappear, and the slow grind of burnout that sets in when doctors are trying to run a business on top of practicing medicine.