{"podcast":{"title":"Thriving Practice with Tracy Cherpeski","slug":"thriving-practice-with-tracy-cherpeski-3530340","podcast_index_feed_id":3530340,"rss_url":"https://feed.podbean.com/tracycherpeski/feed.xml","website_url":"https://tracycherpeski.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10551129/Season_9_of_Solo_Image_1400_x_1400_px_1_bj4a0.png","author":"Tracy Cherpeski","episode_count":100,"summary":"Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership. Subscribe now and then go to ThrivingPracticeCommunity.com to learn more about our modern Community of Practice for ambitious practice leaders who want to do things differently.","last_synced_at":"2026-06-27T08:20:09.071339+00:00","page_url":"https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340"},"episode":{"title":"Market Yourself, Not Your Practice: Ginger Allen on Personal Branding for Physician Growth, EP 261","slug":"market-yourself-not-your-practice-ginger-allen-on-personal-branding-for-physician-growth-ep-261","published_at":"2026-06-10T08:05:00+00:00","page_url":"https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/market-yourself-not-your-practice-ginger-allen-on-personal-branding-for-physician-growth-ep-261","show_page_url":"https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340","url":"https://tracycherpeski.podbean.com/e/market-yourself-not-your-practice-ginger-allen-on-personal-branding-for-physician-growth-ep-261/","audio_url":"https://mcdn.podbean.com/mf/web/dc4aay4vpuujqrku/Ginger_Allen_COMPLETE7krvo.mp3","summary":"With 12 years of medical marketing experience, Ginger has seen it all — physicians who invest in $100,000 machines before they have a patient base to support them, marketing companies that take the money and disappear, and the slow grind of burnout that sets in when doctors are trying to run a business on top of practicing medicine.","meta_description":"With 12 years of medical marketing experience, Ginger has seen it all — physicians who invest in $100,000 machines before they have a patient base to supp…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2698,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/thriving-practice-with-tracy-cherpeski-3530340/episodes/market-yourself-not-your-practice-ginger-allen-on-personal-branding-for-physician-growth-ep-261/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/market-yourself-not-your-practice-ginger-allen-on-personal-branding-for-physician-growth-ep-261.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}