# Market Yourself, Not Your Practice: Ginger Allen on Personal Branding for Physician Growth, EP 261

Page: https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/market-yourself-not-your-practice-ginger-allen-on-personal-branding-for-physician-growth-ep-261
Text version: https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/market-yourself-not-your-practice-ginger-allen-on-personal-branding-for-physician-growth-ep-261.md
Podcast: [Thriving Practice with Tracy Cherpeski](https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340)
Published: 2026-06-10T08:05:00+00:00
Episode link: https://tracycherpeski.podbean.com/e/market-yourself-not-your-practice-ginger-allen-on-personal-branding-for-physician-growth-ep-261/
Audio file: https://mcdn.podbean.com/mf/web/dc4aay4vpuujqrku/Ginger_Allen_COMPLETE7krvo.mp3
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Duration seconds: 2698

## Resource

With 12 years of medical marketing experience, Ginger has seen it all — physicians who invest in $100,000 machines before they have a patient base to support them, marketing companies that take the money and disappear, and the slow grind of burnout that sets in when doctors are trying to run a business on top of practicing medicine.

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## Transcript

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