Episode
How AI Agents Are Transforming Modern Marketing Strategy
- Podcast
- This Week in Business
- Published
- May 1, 2026
- Duration seconds
- 914
- Processing state
not_requested- Canonical source
- https://knowledge.wharton.upenn.edu/podcast/this-week-in-business/how-ai-agents-are-transforming-modern-marketing-strategy/
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Summary
Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making. Hosted on Acast. See acast.com/privacy for more information.