# How AI Agents Are Transforming Modern Marketing Strategy

Page: https://stenobird.com/podcast/this-week-in-business-428702/how-ai-agents-are-transforming-modern-marketing-strategy
Text version: https://stenobird.com/podcast/this-week-in-business-428702/how-ai-agents-are-transforming-modern-marketing-strategy.md
Podcast: [This Week in Business](https://stenobird.com/podcast/this-week-in-business-428702)
Published: 2026-05-01T08:00:00+00:00
Episode link: https://knowledge.wharton.upenn.edu/podcast/this-week-in-business/how-ai-agents-are-transforming-modern-marketing-strategy/
Audio file: https://sphinx.acast.com/p/open/s/5ab54c70bb6ddf45527e06b1/e/69ef63034c8fca336866a555/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/this-week-in-business-428702/episodes/how-ai-agents-are-transforming-modern-marketing-strategy
Duration seconds: 914

## Resource

Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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