{"podcast":{"title":"This Week in Business","slug":"this-week-in-business-428702","podcast_index_feed_id":428702,"rss_url":"https://feeds.acast.com/public/shows/5ab54c70bb6ddf45527e06b1","website_url":"https://knowledge.wharton.upenn.edu/shows/this-week-in-business/","image_url":"https://assets.pippa.io/shows/5ab54c70bb6ddf45527e06b1/1760535758117-37f48431-b8e7-4062-8eaf-c087666780fd.jpeg","author":"Wharton Podcast Network","episode_count":1456,"summary":"Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-17T18:17:54.282040+00:00","page_url":"https://stenobird.com/podcast/this-week-in-business-428702"},"episode":{"title":"How AI Agents Are Transforming Modern Marketing Strategy","slug":"how-ai-agents-are-transforming-modern-marketing-strategy","published_at":"2026-05-01T08:00:00+00:00","page_url":"https://stenobird.com/podcast/this-week-in-business-428702/how-ai-agents-are-transforming-modern-marketing-strategy","show_page_url":"https://stenobird.com/podcast/this-week-in-business-428702","url":"https://knowledge.wharton.upenn.edu/podcast/this-week-in-business/how-ai-agents-are-transforming-modern-marketing-strategy/","audio_url":"https://sphinx.acast.com/p/open/s/5ab54c70bb6ddf45527e06b1/e/69ef63034c8fca336866a555/media.mp3","summary":"Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses how AI-driven search, discovery, and auto…","key_points":[],"chapters":[],"topics":[],"duration_seconds":914,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/this-week-in-business-428702/episodes/how-ai-agents-are-transforming-modern-marketing-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/this-week-in-business-428702/how-ai-agents-are-transforming-modern-marketing-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}