Episode

Brands and Identity in the Age of Social Media

Podcast: This Week in Business
Published: May 22, 2026
Duration seconds: 686
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Summary

Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly influenced by social media, wearable technology, and evolving personal identities. Hosted on Acast. See acast.com/privacy for more information.