{"podcast":{"title":"This Week in Business","slug":"this-week-in-business-428702","podcast_index_feed_id":428702,"rss_url":"https://feeds.acast.com/public/shows/5ab54c70bb6ddf45527e06b1","website_url":"https://knowledge.wharton.upenn.edu/shows/this-week-in-business/","image_url":"https://assets.pippa.io/shows/5ab54c70bb6ddf45527e06b1/1760535758117-37f48431-b8e7-4062-8eaf-c087666780fd.jpeg","author":"Wharton Podcast Network","episode_count":1456,"summary":"Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-17T18:17:54.282040+00:00","page_url":"https://stenobird.com/podcast/this-week-in-business-428702"},"episode":{"title":"Brands and Identity in the Age of Social Media","slug":"brands-and-identity-in-the-age-of-social-media","published_at":"2026-05-22T08:00:00+00:00","page_url":"https://stenobird.com/podcast/this-week-in-business-428702/brands-and-identity-in-the-age-of-social-media","show_page_url":"https://stenobird.com/podcast/this-week-in-business-428702","url":"https://knowledge.wharton.upenn.edu/podcast/this-week-in-business/brands-and-identity-in-the-age-of-social-media/","audio_url":"https://sphinx.acast.com/p/open/s/5ab54c70bb6ddf45527e06b1/e/6a0bcfa6a9d7442983b365a8/media.mp3","summary":"Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly influenced by social media, wearable technology, and evolving personal identities. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authent…","key_points":[],"chapters":[],"topics":[],"duration_seconds":686,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/this-week-in-business-428702/episodes/brands-and-identity-in-the-age-of-social-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/this-week-in-business-428702/brands-and-identity-in-the-age-of-social-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}