# Brands and Identity in the Age of Social Media

Page: https://stenobird.com/podcast/this-week-in-business-428702/brands-and-identity-in-the-age-of-social-media
Text version: https://stenobird.com/podcast/this-week-in-business-428702/brands-and-identity-in-the-age-of-social-media.md
Podcast: [This Week in Business](https://stenobird.com/podcast/this-week-in-business-428702)
Published: 2026-05-22T08:00:00+00:00
Episode link: https://knowledge.wharton.upenn.edu/podcast/this-week-in-business/brands-and-identity-in-the-age-of-social-media/
Audio file: https://sphinx.acast.com/p/open/s/5ab54c70bb6ddf45527e06b1/e/6a0bcfa6a9d7442983b365a8/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/this-week-in-business-428702/episodes/brands-and-identity-in-the-age-of-social-media
Duration seconds: 686

## Resource

Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly influenced by social media, wearable technology, and evolving personal identities. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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