Episode

WARC Rankings 2026: Dove's 'Real Beauty' wins the Effective 100

Podcast: The WARC Podcast
Published: Mar 26, 2026
Duration seconds: 1430
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Summary

Dove's 'Real Beauty' platform has driven brand growth for more than 20 years. Now, it's won the Effective 100. Zoe Hamilton, Chief Strategy Officer for Unilever at Ogilvy London, and WARC's Amy Rodgers discuss why Real Beauty's impact proves the power of longevity in boosting marketing effectiveness.