# WARC Rankings 2026: Dove's 'Real Beauty' wins the Effective 100

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/warc-rankings-2026-dove-s-real-beauty-wins-the-effective-100
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/warc-rankings-2026-dove-s-real-beauty-wins-the-effective-100.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-03-26T08:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/2a84aa3f-4c1f-4a1d-a91e-965b4139dba0/group-item/4508026d-1bad-43ad-a061-b9a956b46e32/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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Duration seconds: 1430

## Resource

Dove's 'Real Beauty' platform has driven brand growth for more than 20 years. Now, it's won the Effective 100. Zoe Hamilton, Chief Strategy Officer for Unilever at Ogilvy London, and WARC's Amy Rodgers discuss why Real Beauty's impact proves the power of longevity in boosting marketing effectiveness.

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## Transcript

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