Episode

The daytime drop: rethinking social media effectiveness

Podcast: The WARC Podcast
Published: May 7, 2026
Duration seconds: 2216
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Canonical source: https://podcasters.spotify.com/pod/show/warc
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Summary

Not all time spent with social media is equal, according to new research. Social effectiveness varies significantly by time of day, giving out of home media an important role in priming and amplifying social media campaigns. Posterscope's Russell Smither and Dentsu's Ciara Smyth join WARC's Alex Brownsell to discuss.