# The daytime drop: rethinking social media effectiveness

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/the-daytime-drop-rethinking-social-media-effectiveness
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/the-daytime-drop-rethinking-social-media-effectiveness.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-05-07T07:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/676cc012-99c2-4052-8e23-93e90fadf511/group-item/6b99acf8-47a9-4c8b-8b40-4ec724d49589/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/the-daytime-drop-rethinking-social-media-effectiveness
Duration seconds: 2216

## Resource

Not all time spent with social media is equal, according to new research. Social effectiveness varies significantly by time of day, giving out of home media an important role in priming and amplifying social media campaigns. Posterscope's Russell Smither and Dentsu's Ciara Smyth join WARC's Alex Brownsell to discuss.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/the-daytime-drop-rethinking-social-media-effectiveness/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-warc-podcast-4473908/the-daytime-drop-rethinking-social-media-effectiveness.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.