{"podcast":{"title":"The WARC Podcast","slug":"the-warc-podcast-4473908","podcast_index_feed_id":4473908,"rss_url":"https://feeds.simplecast.com/qd8sj_Xf","website_url":"https://www.warc.com/en/warc-podcasts","image_url":"https://image.simplecastcdn.com/images/1758a9e6-5b63-49a8-b064-1cecf47d24a4/7051ed9b-e86f-4cc4-8547-76a54bcdb303/3000x3000/01-201080x1080.jpg?aid=rss_feed","author":"LIONS Intelligence","episode_count":468,"summary":"Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.","last_synced_at":"2026-07-30T16:17:39.988358+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908"},"episode":{"title":"The daytime drop: rethinking social media effectiveness","slug":"the-daytime-drop-rethinking-social-media-effectiveness","published_at":"2026-05-07T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908/the-daytime-drop-rethinking-social-media-effectiveness","show_page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908","url":"https://podcasters.spotify.com/pod/show/warc","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/676cc012-99c2-4052-8e23-93e90fadf511/group-item/6b99acf8-47a9-4c8b-8b40-4ec724d49589/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf","summary":"Not all time spent with social media is equal, according to new research. Social effectiveness varies significantly by time of day, giving out of home media an important role in priming and amplifying social media campaigns. Posterscope's Russell Smither and Dentsu's Ciara Smyth join WARC's Alex Brownsell to discuss.","meta_description":"Not all time spent with social media is equal, according to new research. Social effectiveness varies significantly by time of day, giving out of home med…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2216,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/the-daytime-drop-rethinking-social-media-effectiveness/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-warc-podcast-4473908/the-daytime-drop-rethinking-social-media-effectiveness.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}