Episode

Storytelling is an increasingly overlooked art form

Podcast: The WARC Podcast
Published: Mar 19, 2026
Duration seconds: 2167
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Canonical source: https://podcasters.spotify.com/pod/show/warc
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Summary

An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer to discuss why storytelling is such a powerful creative approach.