# Storytelling is an increasingly overlooked art form

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/storytelling-is-an-increasingly-overlooked-art-form
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/storytelling-is-an-increasingly-overlooked-art-form.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-03-19T08:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/ee0d885c-6b2d-406b-bf6e-cfaa1dd0b49d/group-item/f2cf03b3-b7e3-4881-b45d-11c983cf0e11/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/storytelling-is-an-increasingly-overlooked-art-form
Duration seconds: 2167

## Resource

An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer to discuss why storytelling is such a powerful creative approach.

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## Transcript

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