{"podcast":{"title":"The WARC Podcast","slug":"the-warc-podcast-4473908","podcast_index_feed_id":4473908,"rss_url":"https://feeds.simplecast.com/qd8sj_Xf","website_url":"https://www.warc.com/en/warc-podcasts","image_url":"https://image.simplecastcdn.com/images/1758a9e6-5b63-49a8-b064-1cecf47d24a4/7051ed9b-e86f-4cc4-8547-76a54bcdb303/3000x3000/01-201080x1080.jpg?aid=rss_feed","author":"LIONS Intelligence","episode_count":468,"summary":"Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.","last_synced_at":"2026-07-30T16:17:39.988358+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908"},"episode":{"title":"Storytelling is an increasingly overlooked art form","slug":"storytelling-is-an-increasingly-overlooked-art-form","published_at":"2026-03-19T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908/storytelling-is-an-increasingly-overlooked-art-form","show_page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908","url":"https://podcasters.spotify.com/pod/show/warc","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/ee0d885c-6b2d-406b-bf6e-cfaa1dd0b49d/group-item/f2cf03b3-b7e3-4881-b45d-11c983cf0e11/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf","summary":"An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer to discuss why storytelling is such a powerful creative approach.","meta_description":"An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer to di…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2167,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/storytelling-is-an-increasingly-overlooked-art-form/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-warc-podcast-4473908/storytelling-is-an-increasingly-overlooked-art-form.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}