Episode

Media's shift from eyeballs to outcomes

Podcast: The WARC Podcast
Published: Feb 17, 2026
Duration seconds: 2805
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Canonical source: https://podcasters.spotify.com/pod/show/warc
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Markdown: /podcast/the-warc-podcast-4473908/media-s-shift-from-eyeballs-to-outcomes.md

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Summary

Outcomes are increasingly important as a form of media measurement, and how campaigns are planned and budgets are allocated. What role remains for traditional media effectiveness metrics? ITV's Sameer Modha and Kate Brinkley from The Specialist Works join WARC's Alex Brownsell to discuss the evolution of media measurement.