# Media's shift from eyeballs to outcomes

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/media-s-shift-from-eyeballs-to-outcomes
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/media-s-shift-from-eyeballs-to-outcomes.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-02-17T08:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/warc
Audio file: https://cdn.simplecast.com/audio/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/6447454b-771f-4eda-901a-1b9eaa63b11a/audio/0fc89c67-b60f-437e-90af-8403f8c2cfec/default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/media-s-shift-from-eyeballs-to-outcomes
Duration seconds: 2805

## Resource

Outcomes are increasingly important as a form of media measurement, and how campaigns are planned and budgets are allocated. What role remains for traditional media effectiveness metrics? ITV's Sameer Modha and Kate Brinkley from The Specialist Works join WARC's Alex Brownsell to discuss the evolution of media measurement.

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## Transcript

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