{"podcast":{"title":"The WARC Podcast","slug":"the-warc-podcast-4473908","podcast_index_feed_id":4473908,"rss_url":"https://feeds.simplecast.com/qd8sj_Xf","website_url":"https://www.warc.com/en/warc-podcasts","image_url":"https://image.simplecastcdn.com/images/1758a9e6-5b63-49a8-b064-1cecf47d24a4/7051ed9b-e86f-4cc4-8547-76a54bcdb303/3000x3000/01-201080x1080.jpg?aid=rss_feed","author":"LIONS Intelligence","episode_count":468,"summary":"Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.","last_synced_at":"2026-07-30T16:17:39.988358+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908"},"episode":{"title":"Media's shift from eyeballs to outcomes","slug":"media-s-shift-from-eyeballs-to-outcomes","published_at":"2026-02-17T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908/media-s-shift-from-eyeballs-to-outcomes","show_page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908","url":"https://podcasters.spotify.com/pod/show/warc","audio_url":"https://cdn.simplecast.com/audio/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/6447454b-771f-4eda-901a-1b9eaa63b11a/audio/0fc89c67-b60f-437e-90af-8403f8c2cfec/default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf","summary":"Outcomes are increasingly important as a form of media measurement, and how campaigns are planned and budgets are allocated. What role remains for traditional media effectiveness metrics? ITV's Sameer Modha and Kate Brinkley from The Specialist Works join WARC's Alex Brownsell to discuss the evolution of media measurement.","meta_description":"Outcomes are increasingly important as a form of media measurement, and how campaigns are planned and budgets are allocated. What role remains for traditi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2805,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/media-s-shift-from-eyeballs-to-outcomes/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-warc-podcast-4473908/media-s-shift-from-eyeballs-to-outcomes.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}