Episode

Attention is the new architecture for AI visibility

Podcast: The WARC Podcast
Published: Jul 28, 2026
Duration seconds: 1791
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Canonical source: https://www.warc.com/en/warc-podcasts
Audio: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/681a0fbe-6c13-4b58-8837-84747a7062d2/group-item/aedc3f0b-f288-4424-8e34-b493d91d425c/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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Summary

Brand equity is essential to win on AI platforms. Equity can't be built without memory, and memory can't be built without attention. WARC's Alex Brownsell discusses what role attention plays in AI visibility for brands, and practical advice to implement, with experts Dr. Karen Nelson Field, Carl Wåreus and Scott Reijinders.