{"podcast":{"title":"The WARC Podcast","slug":"the-warc-podcast-4473908","podcast_index_feed_id":4473908,"rss_url":"https://feeds.simplecast.com/qd8sj_Xf","website_url":"https://www.warc.com/en/warc-podcasts","image_url":"https://image.simplecastcdn.com/images/1758a9e6-5b63-49a8-b064-1cecf47d24a4/7051ed9b-e86f-4cc4-8547-76a54bcdb303/3000x3000/01-201080x1080.jpg?aid=rss_feed","author":"LIONS Intelligence","episode_count":468,"summary":"Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.","last_synced_at":"2026-07-30T16:17:39.988358+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908"},"episode":{"title":"Attention is the new architecture for AI visibility","slug":"attention-is-the-new-architecture-for-ai-visibility","published_at":"2026-07-28T06:00:00+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908/attention-is-the-new-architecture-for-ai-visibility","show_page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908","url":"https://www.warc.com/en/warc-podcasts","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/681a0fbe-6c13-4b58-8837-84747a7062d2/group-item/aedc3f0b-f288-4424-8e34-b493d91d425c/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf","summary":"Brand equity is essential to win on AI platforms. Equity can't be built without memory, and memory can't be built without attention. WARC's Alex Brownsell discusses what role attention plays in AI visibility for brands, and practical advice to implement, with experts Dr. Karen Nelson Field, Carl Wåreus and Scott Reijinders.","meta_description":"Brand equity is essential to win on AI platforms. Equity can't be built without memory, and memory can't be built without attention. WARC's Alex Brownsell…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1791,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/attention-is-the-new-architecture-for-ai-visibility/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-warc-podcast-4473908/attention-is-the-new-architecture-for-ai-visibility.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}