# Attention is the new architecture for AI visibility

Page: https://stenobird.com/podcast/the-warc-podcast-4473908/attention-is-the-new-architecture-for-ai-visibility
Text version: https://stenobird.com/podcast/the-warc-podcast-4473908/attention-is-the-new-architecture-for-ai-visibility.md
Podcast: [The WARC Podcast](https://stenobird.com/podcast/the-warc-podcast-4473908)
Published: 2026-07-28T06:00:00+00:00
Episode link: https://www.warc.com/en/warc-podcasts
Audio file: https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/681a0fbe-6c13-4b58-8837-84747a7062d2/group-item/aedc3f0b-f288-4424-8e34-b493d91d425c/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf
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JSON: https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/attention-is-the-new-architecture-for-ai-visibility
Duration seconds: 1791

## Resource

Brand equity is essential to win on AI platforms. Equity can't be built without memory, and memory can't be built without attention. WARC's Alex Brownsell discusses what role attention plays in AI visibility for brands, and practical advice to implement, with experts Dr. Karen Nelson Field, Carl Wåreus and Scott Reijinders.

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## Transcript

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