Episode
Coni Lefferts, President of Creative Packaging Solutions Corporation
- Podcast
- The Think Factory Podcast
- Published
- Nov 26, 2025
- Duration seconds
- 1716
- Processing state
not_requested- Canonical source
- https://rss.com/podcasts/thethinkfactory/2297794
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Summary
In this episode, packaging expert Connie Lefferts shares how decades in the industry have shown her that great packaging can make or break a brand. From discovering the power of packaging through a cookie-company rethink in the ’90s to guiding today’s emerging brands through materials, engineering, design, and market positioning, she offers a masterclass in how the right container elevates a product’s value, presence, and consumer appeal. Connie breaks down the psychology behind what catches a buyer’s eye, the impact of digital printing and small-run capabilities, and why early market research is essential for founders. Her insights reveal why thoughtful packaging isn’t just a finishing touch, it’s a strategic driver of growth and often the catalyst for acquisition-worthy success. Disclaimer