# Coni Lefferts, President of Creative Packaging Solutions Corporation

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Text version: https://stenobird.com/podcast/the-think-factory-podcast-6380151/coni-lefferts-president-of-creative-packaging-solutions-corporation.md
Podcast: [The Think Factory Podcast](https://stenobird.com/podcast/the-think-factory-podcast-6380151)
Published: 2025-11-26T19:35:50+00:00
Episode link: https://rss.com/podcasts/thethinkfactory/2297794
Audio file: https://content.rss.com/episodes/209805/2297794/thethinkfactory/2025_11_26_19_15_22_19887ace-985b-47be-9fec-9316341bc972.mp3
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Duration seconds: 1716

## Resource

In this episode, packaging expert Connie Lefferts shares how decades in the industry have shown her that great packaging can make or break a brand. From discovering the power of packaging through a cookie-company rethink in the ’90s to guiding today’s emerging brands through materials, engineering, design, and market positioning, she offers a masterclass in how the right container elevates a product’s value, presence, and consumer appeal. Connie breaks down the psychology behind what catches a buyer’s eye, the impact of digital printing and small-run capabilities, and why early market research is essential for founders. Her insights reveal why thoughtful packaging isn’t just a finishing touch, it’s a strategic driver of growth and often the catalyst for acquisition-worthy success. Disclaimer

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## Transcript

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