{"podcast":{"title":"The Think Factory Podcast","slug":"the-think-factory-podcast-6380151","podcast_index_feed_id":6380151,"rss_url":"https://media.rss.com/thethinkfactory/feed.xml","website_url":"https://www.thethinkfactory.com","image_url":"https://media.rss.com/thethinkfactory/20230607_010636_8cf561e65e59f32fffe9192e9bc91768.jpg","author":"The Think Factory","episode_count":260,"summary":"The Think Factory Podcast is focused on putting the spotlight on executives and their companies. Learn from peers across various industries and learn new ways to grow your business, expand your career, and become better business leaders. The podcast has multiple hosts and each episode will be focused on different topics and companies. We want to know one thing. What keeps you up at night? Want to spotlight your company on The Think Factory Podcast? Click here!","last_synced_at":"2026-07-24T00:18:15.894952+00:00","page_url":"https://stenobird.com/podcast/the-think-factory-podcast-6380151"},"episode":{"title":"Coni Lefferts, President of Creative Packaging Solutions Corporation","slug":"coni-lefferts-president-of-creative-packaging-solutions-corporation","published_at":"2025-11-26T19:35:50+00:00","page_url":"https://stenobird.com/podcast/the-think-factory-podcast-6380151/coni-lefferts-president-of-creative-packaging-solutions-corporation","show_page_url":"https://stenobird.com/podcast/the-think-factory-podcast-6380151","url":"https://rss.com/podcasts/thethinkfactory/2297794","audio_url":"https://content.rss.com/episodes/209805/2297794/thethinkfactory/2025_11_26_19_15_22_19887ace-985b-47be-9fec-9316341bc972.mp3","summary":"In this episode, packaging expert Connie Lefferts shares how decades in the industry have shown her that great packaging can make or break a brand. From discovering the power of packaging through a cookie-company rethink in the ’90s to guiding today’s emerging brands through materials, engineering, design, and market positioning, she offers a masterclass in how the right container elevates a product’s value, presence, and consumer appeal. Connie breaks down the psychology behind what catches a buyer’s eye, the impact of digital printing and small-run capabilities, and why early market research is essential for founders. Her insights reveal why thoughtful packaging isn’t just a finishing touch, it’s a strategic driver of growth and often the catalyst for acquisition-worthy success. Disclaimer","meta_description":"In this episode, packaging expert Connie Lefferts shares how decades in the industry have shown her that great packaging can make or break a brand. From d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1716,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-think-factory-podcast-6380151/episodes/coni-lefferts-president-of-creative-packaging-solutions-corporation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-think-factory-podcast-6380151/coni-lefferts-president-of-creative-packaging-solutions-corporation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}