Episode

The new influencer playbook, a podcast sponsored by Real Chemistry

Podcast: The PR Week
Published: May 29, 2026
Duration seconds: 1537
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Summary

The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand impact while building trust, brand equity and advocacy, all while staying compliant within industry regulations.