# The new influencer playbook, a podcast sponsored by Real Chemistry

Page: https://stenobird.com/podcast/the-pr-week-4719163/the-new-influencer-playbook-a-podcast-sponsored-by-real-chemistry
Text version: https://stenobird.com/podcast/the-pr-week-4719163/the-new-influencer-playbook-a-podcast-sponsored-by-real-chemistry.md
Podcast: [The PR Week](https://stenobird.com/podcast/the-pr-week-4719163)
Published: 2026-05-29T17:00:00+00:00
Episode link: https://the-pr-week.simplecast.com/episodes/the-new-influencer-playbook-a-podcast-sponsored-by-real-chemistry-HhfltHr_
Audio file: https://afp-941019-injected.calisto.simplecastaudio.com/96ad9a51-a06c-4bb8-bb47-88db0f3187e8/episodes/3260a546-0a1e-43b8-8b17-7ce3d84327ab/audio/128/default.mp3?aid=rss_feed&awCollectionId=96ad9a51-a06c-4bb8-bb47-88db0f3187e8&awEpisodeId=3260a546-0a1e-43b8-8b17-7ce3d84327ab&feed=gkhU82er
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JSON: https://stenobird.com/v1/public/podcasts/the-pr-week-4719163/episodes/the-new-influencer-playbook-a-podcast-sponsored-by-real-chemistry
Duration seconds: 1537

## Resource

The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand impact while building trust, brand equity and advocacy, all while staying compliant within industry regulations.

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## Transcript

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