{"podcast":{"title":"The PR Week","slug":"the-pr-week-4719163","podcast_index_feed_id":4719163,"rss_url":"https://feeds.simplecast.com/gkhU82er","website_url":"https://the-pr-week.simplecast.com","image_url":"https://image.simplecastcdn.com/images/e71aa0ce-5e2e-47d7-9bf5-f7e1653c93ab/7c92ab94-c2bb-48d6-a9f1-776a6b39aca1/3000x3000/podcast-20screen-20stills-2022-prweek.jpg?aid=rss_feed","author":"Haymarket","episode_count":389,"summary":"PRWeek's regular weekly roundup of everything that matters in the worlds of PR and communications.","last_synced_at":"2026-07-30T18:18:45.844694+00:00","page_url":"https://stenobird.com/podcast/the-pr-week-4719163"},"episode":{"title":"The new influencer playbook, a podcast sponsored by Real Chemistry","slug":"the-new-influencer-playbook-a-podcast-sponsored-by-real-chemistry","published_at":"2026-05-29T17:00:00+00:00","page_url":"https://stenobird.com/podcast/the-pr-week-4719163/the-new-influencer-playbook-a-podcast-sponsored-by-real-chemistry","show_page_url":"https://stenobird.com/podcast/the-pr-week-4719163","url":"https://the-pr-week.simplecast.com/episodes/the-new-influencer-playbook-a-podcast-sponsored-by-real-chemistry-HhfltHr_","audio_url":"https://afp-941019-injected.calisto.simplecastaudio.com/96ad9a51-a06c-4bb8-bb47-88db0f3187e8/episodes/3260a546-0a1e-43b8-8b17-7ce3d84327ab/audio/128/default.mp3?aid=rss_feed&awCollectionId=96ad9a51-a06c-4bb8-bb47-88db0f3187e8&awEpisodeId=3260a546-0a1e-43b8-8b17-7ce3d84327ab&feed=gkhU82er","summary":"The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand impact while building trust, brand equity and advocacy, all while staying compliant within industry regulations.","meta_description":"The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1537,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-pr-week-4719163/episodes/the-new-influencer-playbook-a-podcast-sponsored-by-real-chemistry/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-pr-week-4719163/the-new-influencer-playbook-a-podcast-sponsored-by-real-chemistry.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}