Episode
Episode 22: Building a Business on Faith, Facebook & Chocolate Peanut Butter | The Paper Jacket Podcast
- Podcast
- The Paper Jacket Podcast
- Published
- Nov 11, 2025
- Duration seconds
- 1660
- Processing state
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Summary
In this episode, weโre joined by ๐๐ถ๐ป๐ฑ๐ ๐๐ฎ๐น๐ฒ๐ฐ๐ธ๐ถ , founder of ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฎ ๐๐ผ, a Flagler-based marketing agency that launched when โsocial mediaโ was still a brand-new term. With over 13 years in business, Cindy shares how she turned community service into client work, how she navigates the ever-changing marketing landscape, and why being involved is the most underrated growth strategy for local businesses. From bootstrapping in 2010 to helping clients stay ahead in todayโs AI-powered world, Cindy breaks down how she balances faith, philanthropy, and fierce creativity in everything she does. ๐ซ Come for the peanut butter, stay for the marketing gold. ๐ง Perfect for: Local business owners, nonprofit leaders, social media managers ๐ฏ Topics: Cause marketing, social strategy, community engagement, AI tools ๐ Learn more: https://marketing2go.biz ๐ฌ Produced by: https://paper-jacket.com Timestamps 00:00 โ Welcome to the DeLand Studio (Peanut Butter + Jesus Edition) 01:30 โ Meet Cindy Dalecki from Marketing 2 Go 03:00 โ From Layoff to Launch: How the Business Began 05:00 โ Helping Local Governments and Cities Go Social 07:00 โ Training, Coaching, and DIY Content Creation 08:30 โ Whatโs Changed Most in 13 Years of Marketing 10:00 โ Cindyโs Favorite Platforms and Tools 11:30 โ Building Strategy With AI + Keeping It Human 13:00 โ Early Facebook Hacks & Flagler Beach Museum Stories 14:30 โ How Cindy Attracts Clients Through Giving 16:00 โ Deep Rotary, United Way & Nonprofit Involvement 17:30 โ Giving Back Creatively (Like Pizza for a Cause!) 19:00 โ How Anyone Can Start Serving Their Community 21:00 โ โI Keep Baby Jesuses in My Briefcaseโ โ A True Quote 22:30 โ Advice to Small Business Owners: Do THIS First 24:00 โ The Power of Being Visible, Even Before Youโre Ready 25:30 โ Faโฆ