{"podcast":{"title":"The Paper Jacket Podcast","slug":"the-paper-jacket-podcast-7101821","podcast_index_feed_id":7101821,"rss_url":"https://anchor.fm/s/109ef56f0/podcast/rss","website_url":"https://paper-jacket.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44516476/2cdbedb3f33b5f30.png","author":"Paper Jacket","episode_count":38,"summary":"In this podcast series, we interview business owners, agency owners, non-profit executives, and artists about their journey of growing a brand, following their passion, presenting what they do, and how they have used media in their marketing to push those objectives and accomplish those goals. The Paper Jacket Podcast explores entrepreneurship at the grass roots. We hope that these stories give you inspiration, ideas, and insights to grow your business, begin your journey, or simply just help you accomplish personal goals. New episodes every 2 weeks!","last_synced_at":"2026-06-24T08:18:50.505197+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821"},"episode":{"title":"Episode 22: Building a Business on Faith, Facebook & Chocolate Peanut Butter | The Paper Jacket Podcast","slug":"episode-22-building-a-business-on-faith-facebook-chocolate-peanut-butter-the-paper-jacket-podcast","published_at":"2025-11-11T19:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-22-building-a-business-on-faith-facebook-chocolate-peanut-butter-the-paper-jacket-podcast","show_page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-22-Building-a-Business-on-Faith--Facebook--Chocolate-Peanut-Butter--The-Paper-Jacket-Podcast-e3arr8m","audio_url":"https://anchor.fm/s/109ef56f0/podcast/play/111061718/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-12%2Fa10aa19f-e0e3-21d8-b014-3c8babd29937.mp3","summary":"In this episode, we’re joined by 𝗖𝗶𝗻𝗱𝘆 𝗗𝗮𝗹𝗲𝗰𝗸𝗶 , founder of 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟮 𝗚𝗼, a Flagler-based marketing agency that launched when “social media” was still a brand-new term. With over 13 years in business, Cindy shares how she turned community service into client work, how she navigates the ever-changing marketing landscape, and why being involved is the most underrated growth strategy for local businesses. From bootstrapping in 2010 to helping clients stay ahead in today’s AI-powered world, Cindy breaks down how she balances faith, philanthropy, and fierce creativity in everything she does. 🍫 Come for the peanut butter, stay for the marketing gold. 🧠 Perfect for: Local business owners, nonprofit leaders, social media managers 🎯 Topics: Cause marketing, social strategy, community engagement, AI tools 🌐 Learn more: https://marketing2go.biz 🎬 Produced by: https://paper-jacket.com Timestamps 00:00 – Welcome to the DeLand Studio (Peanut Butter + Jesus Edition) 01:30 – Meet Cindy Dalecki from Marketing 2 Go 03:00 – From Layoff to Launch: How the Business Began 05:00 – Helping Local Governments and Cities Go Social 07:00 – Training, Coaching, and DIY Content Creation 08:30 – What’s Changed Most in 13 Years of Marketing 10:00 – Cindy’s Favorite Platforms and Tools 11:30 – Building Strategy With AI + Keeping It Human 13:00 – Early Facebook Hacks & Flagler Beach Museum Stories 14:30 – How Cindy Attracts Clients Through Giving 16:00 – Deep Rotary, United Way & Nonprofit Involvement 17:30 – Giving Back Creatively (Like Pizza for a Cause!) 19:00 – How Anyone Can Start Serving Their Community 21:00 – “I Keep Baby Jesuses in My Briefcase” – A True Quote 22:30 – Advice to Small Business Owners: Do THIS First 24:00 – The Power of Being Visible, Even Before You’re Ready 25:30 – Fa…","meta_description":"In this episode, we’re joined by 𝗖𝗶𝗻𝗱𝘆 𝗗𝗮𝗹𝗲𝗰𝗸𝗶 , founder of 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟮 𝗚𝗼, a Flagler-based marketing agency that launched when “social media” was still a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1660,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-22-building-a-business-on-faith-facebook-chocolate-peanut-butter-the-paper-jacket-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-22-building-a-business-on-faith-facebook-chocolate-peanut-butter-the-paper-jacket-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}