# Episode 22: Building a Business on Faith, Facebook & Chocolate Peanut Butter | The Paper Jacket Podcast

Page: https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-22-building-a-business-on-faith-facebook-chocolate-peanut-butter-the-paper-jacket-podcast
Text version: https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-22-building-a-business-on-faith-facebook-chocolate-peanut-butter-the-paper-jacket-podcast.md
Podcast: [The Paper Jacket Podcast](https://stenobird.com/podcast/the-paper-jacket-podcast-7101821)
Published: 2025-11-11T19:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-22-Building-a-Business-on-Faith--Facebook--Chocolate-Peanut-Butter--The-Paper-Jacket-Podcast-e3arr8m
Audio file: https://anchor.fm/s/109ef56f0/podcast/play/111061718/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-12%2Fa10aa19f-e0e3-21d8-b014-3c8babd29937.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-22-building-a-business-on-faith-facebook-chocolate-peanut-butter-the-paper-jacket-podcast
Duration seconds: 1660

## Resource

In this episode, we’re joined by 𝗖𝗶𝗻𝗱𝘆 𝗗𝗮𝗹𝗲𝗰𝗸𝗶 , founder of 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟮 𝗚𝗼, a Flagler-based marketing agency that launched when “social media” was still a brand-new term. With over 13 years in business, Cindy shares how she turned community service into client work, how she navigates the ever-changing marketing landscape, and why being involved is the most underrated growth strategy for local businesses. From bootstrapping in 2010 to helping clients stay ahead in today’s AI-powered world, Cindy breaks down how she balances faith, philanthropy, and fierce creativity in everything she does. 🍫 Come for the peanut butter, stay for the marketing gold. 🧠 Perfect for: Local business owners, nonprofit leaders, social media managers 🎯 Topics: Cause marketing, social strategy, community engagement, AI tools 🌐 Learn more: https://marketing2go.biz 🎬 Produced by: https://paper-jacket.com Timestamps 00:00 – Welcome to the DeLand Studio (Peanut Butter + Jesus Edition) 01:30 – Meet Cindy Dalecki from Marketing 2 Go 03:00 – From Layoff to Launch: How the Business Began 05:00 – Helping Local Governments and Cities Go Social 07:00 – Training, Coaching, and DIY Content Creation 08:30 – What’s Changed Most in 13 Years of Marketing 10:00 – Cindy’s Favorite Platforms and Tools 11:30 – Building Strategy With AI + Keeping It Human 13:00 – Early Facebook Hacks & Flagler Beach Museum Stories 14:30 – How Cindy Attracts Clients Through Giving 16:00 – Deep Rotary, United Way & Nonprofit Involvement 17:30 – Giving Back Creatively (Like Pizza for a Cause!) 19:00 – How Anyone Can Start Serving Their Community 21:00 – “I Keep Baby Jesuses in My Briefcase” – A True Quote 22:30 – Advice to Small Business Owners: Do THIS First 24:00 – The Power of Being Visible, Even Before You’re Ready 25:30 – Fa…

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## Transcript

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