Episode
Episode 21: What Is a Fractional CMO & Why You Probably Need One | The Paper Jacket Podcast
- Podcast
- The Paper Jacket Podcast
- Published
- Oct 28, 2025
- Duration seconds
- 2481
- Processing state
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Summary
This episode features Kyle Hays , co-founder of Andrew & West , a firm that offers fractional executive leadership for small to mid-sized businesses that are stuck and scaling at the same time. Kyle unpacks the difference between marketing and advertising (spoiler: it’s huge), explains why ROI isn’t always linear, and breaks down why most business owners hit a ceiling they can’t get past. Whether you're a $2M startup or a $60M company running on fumes, Kyle shares what it takes to actually scale without burning out. This one's packed with practical insights, real-world analogies (including one about tires), and a reality check for anyone who thinks they can “just hire a young person for social.” 🧠 Great for: Business owners, COOs, marketers, startup founders 📊 Services: Fractional CMO, CRO, CEO coaching, marketing team audits 🌐 Learn more: https://www.andrewandwest.com 🎬 Produced by: https://paper-jacket.com