{"podcast":{"title":"The Paper Jacket Podcast","slug":"the-paper-jacket-podcast-7101821","podcast_index_feed_id":7101821,"rss_url":"https://anchor.fm/s/109ef56f0/podcast/rss","website_url":"https://paper-jacket.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44516476/2cdbedb3f33b5f30.png","author":"Paper Jacket","episode_count":38,"summary":"In this podcast series, we interview business owners, agency owners, non-profit executives, and artists about their journey of growing a brand, following their passion, presenting what they do, and how they have used media in their marketing to push those objectives and accomplish those goals. The Paper Jacket Podcast explores entrepreneurship at the grass roots. We hope that these stories give you inspiration, ideas, and insights to grow your business, begin your journey, or simply just help you accomplish personal goals. New episodes every 2 weeks!","last_synced_at":"2026-06-24T08:18:50.505197+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821"},"episode":{"title":"Episode 21: What Is a Fractional CMO & Why You Probably Need One | The Paper Jacket Podcast","slug":"episode-21-what-is-a-fractional-cmo-why-you-probably-need-one-the-paper-jacket-podcast","published_at":"2025-10-28T18:00:00+00:00","page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-21-what-is-a-fractional-cmo-why-you-probably-need-one-the-paper-jacket-podcast","show_page_url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821","url":"https://podcasters.spotify.com/pod/show/paper-jacket-podcast/episodes/Episode-21-What-Is-a-Fractional-CMO--Why-You-Probably-Need-One--The-Paper-Jacket-Podcast-e3arr0u","audio_url":"https://anchor.fm/s/109ef56f0/podcast/play/111061470/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-12%2F7b390e62-3abf-f504-6ec5-3387c26164a0.mp3","summary":"This episode features Kyle Hays , co-founder of Andrew & West , a firm that offers fractional executive leadership for small to mid-sized businesses that are stuck and scaling at the same time. Kyle unpacks the difference between marketing and advertising (spoiler: it’s huge), explains why ROI isn’t always linear, and breaks down why most business owners hit a ceiling they can’t get past. Whether you're a $2M startup or a $60M company running on fumes, Kyle shares what it takes to actually scale without burning out. This one's packed with practical insights, real-world analogies (including one about tires), and a reality check for anyone who thinks they can “just hire a young person for social.” 🧠 Great for: Business owners, COOs, marketers, startup founders 📊 Services: Fractional CMO, CRO, CEO coaching, marketing team audits 🌐 Learn more: https://www.andrewandwest.com 🎬 Produced by: https://paper-jacket.com","meta_description":"This episode features Kyle Hays , co-founder of Andrew & West , a firm that offers fractional executive leadership for small to mid-sized businesses t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2481,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-paper-jacket-podcast-7101821/episodes/episode-21-what-is-a-fractional-cmo-why-you-probably-need-one-the-paper-jacket-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-paper-jacket-podcast-7101821/episode-21-what-is-a-fractional-cmo-why-you-probably-need-one-the-paper-jacket-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}