Episode
SaaStr 836: The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO
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- Jan 7, 2026
- Duration seconds
- 3174
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Summary
SaaStr 836: The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO Philip Lacor, CRO of Personio, shares his company's journey to building an AI-powered go-to-market motion, including 5 critical lessons learned and 4 real-world use cases delivering measurable results. In this podcast, Philip breaks down: ✅ The 5 lessons for AI transformation: top-down + bottom-up motion, cross-functional teams, prioritization frameworks, building AI culture, and combining great stack with context ✅ How to build AI-powered workflows that actually work (not just more tools to test) ✅ Real use cases: Win/loss analysis, expansion SDR assistants, intent scoring, and AI chat ✅ Why their expansion SDRs went from 2 hours of research per day to 15 minutes while doubling pipeline per rep ✅ The truth about AI ROI: where it shows up and how long it takes ✅ How to get your team excited about AI (not scared of it) Philip doesn't hold back on what's working, what's failed, and what questions they still haven't answered. If you're a CRO, founder, or GTM leader trying to figure out how to actually implement AI beyond the hype, this is the playbook. --------------------- This episode is Sponsored in part by HappyFox: Imagine having AI agents for every support task — one that triages tickets, another that catches duplicates, one that spots churn risks. That'd be pretty amazing, right? HappyFox just made it real with Autopilot. These pre-built AI agents deploy in about 60 seconds and run for as low as 2 cents per successful action. All of it sits inside the HappyFox omnichannel, AI-first support stack — Chatbot, Copilot, and Autopilot working as one. Check them out at happyfox.com/saastr --------------------- Hey everybody, the biggest B2B + AI event of the year will be back - Saa…