{"podcast":{"title":"The Official SaaStr Podcast: SaaS | Founders | Investors","slug":"the-official-saastr-podcast-saas-founders-investors-743090","podcast_index_feed_id":743090,"rss_url":"https://saastr.libsyn.com/rss","website_url":"http://www.saastr.com","image_url":"https://static.libsyn.com/p/assets/c/3/d/f/c3df021d2f97cbb616c3140a3186d450/SaaStr_Podcasts.png","author":"SaaStr","episode_count":863,"summary":"The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-official-saastr-podcast-saas-founders-investors-743090"},"episode":{"title":"SaaStr 836: The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO","slug":"saastr-836-the-step-by-step-playbook-for-building-ai-powered-gtm-teams-with-personio-s-cro","published_at":"2026-01-07T07:48:00+00:00","page_url":"https://stenobird.com/podcast/the-official-saastr-podcast-saas-founders-investors-743090/saastr-836-the-step-by-step-playbook-for-building-ai-powered-gtm-teams-with-personio-s-cro","show_page_url":"https://stenobird.com/podcast/the-official-saastr-podcast-saas-founders-investors-743090","url":"https://saastr.libsyn.com/saastr-836-the-step-by-step-playbook-for-building-ai-powered-gtm-teams-with-personios-cro","audio_url":"https://traffic.libsyn.com/secure/saastr/2026_Pod_edits_-_London_-_Personio_CRO.prproj.mp3?dest-id=349407","summary":"SaaStr 836: The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO Philip Lacor, CRO of Personio, shares his company's journey to building an AI-powered go-to-market motion, including 5 critical lessons learned and 4 real-world use cases delivering measurable results. In this podcast, Philip breaks down: ✅ The 5 lessons for AI transformation: top-down + bottom-up motion, cross-functional teams, prioritization frameworks, building AI culture, and combining great stack with context ✅ How to build AI-powered workflows that actually work (not just more tools to test) ✅ Real use cases: Win/loss analysis, expansion SDR assistants, intent scoring, and AI chat ✅ Why their expansion SDRs went from 2 hours of research per day to 15 minutes while doubling pipeline per rep ✅ The truth about AI ROI: where it shows up and how long it takes ✅ How to get your team excited about AI (not scared of it) Philip doesn't hold back on what's working, what's failed, and what questions they still haven't answered. If you're a CRO, founder, or GTM leader trying to figure out how to actually implement AI beyond the hype, this is the playbook. --------------------- This episode is Sponsored in part by HappyFox: Imagine having AI agents for every support task — one that triages tickets, another that catches duplicates, one that spots churn risks. That'd be pretty amazing, right? HappyFox just made it real with Autopilot. These pre-built AI agents deploy in about 60 seconds and run for as low as 2 cents per successful action. All of it sits inside the HappyFox omnichannel, AI-first support stack — Chatbot, Copilot, and Autopilot working as one. Check them out at happyfox.com/saastr --------------------- Hey everybody, the biggest B2B + AI event of the year will be back - Saa…","meta_description":"SaaStr 836: The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO Philip Lacor, CRO of Personio, shares his company's journey to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3174,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-official-saastr-podcast-saas-founders-investors-743090/episodes/saastr-836-the-step-by-step-playbook-for-building-ai-powered-gtm-teams-with-personio-s-cro/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-official-saastr-podcast-saas-founders-investors-743090/saastr-836-the-step-by-step-playbook-for-building-ai-powered-gtm-teams-with-personio-s-cro.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}