Episode
Words That Work: The Science of Persuasion and Negotiation
- Podcast
- The Next Big Idea Daily
- Published
- Jun 15, 2026
- Duration seconds
- 1843
- Processing state
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- https://traffic.megaphone.fm/YAP2448326498.mp3
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Summary
What if the gap between what you want and what you get comes down to how you communicate? Today on The Next Big Idea Daily, we're exploring the art and science of human persuasion. MIT and Harvard Law negotiation experts John Richardson and Attia Qureshi bring us practical advice from their new book Never Settle: Persuasion and Negotiation Skills to Get What You Want. Then, Sally Susman — Chief Corporate Affairs Officer at Pfizer and one of Forbes' World's Most Influential CMOs — shares strategies from her 2023 book Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World. Then, Whether you're trying to lead, persuade, or just get a better deal, these two have you covered. 🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at nextbigideaclub.com ✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at bookoftheday.nextbigideaclub.com Sponsored By: Homeserve — Go to homeserve.com/nbid to find the plan that's right for you FODZYME. — Finally, you can enjoy your favorite foods without the pain. Go to icaneatagain.com/daily