{"podcast":{"title":"The Next Big Idea Daily","slug":"the-next-big-idea-daily-5988609","podcast_index_feed_id":5988609,"rss_url":"https://feeds.megaphone.fm/LI6195939129","website_url":"https://nextbigideaclub.com/","image_url":"https://megaphone.imgix.net/podcasts/c6ca27f6-983c-11ed-8b09-5797e7f4a0e4/image/94c4790af8d691a778a50c7379735125.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Next Big Idea Club","episode_count":905,"summary":"What if engaging with great ideas could become one of your daily habits? What if some of the best tips for living better and working smarter were served up with your morning coffee, a hit of motivation guaranteed to start your day right? That’s the idea behind The Next Big Idea Daily. We work with hundreds of non-fiction authors — experts in productivity, creativity, leadership, communication, and other fields. They distill their big ideas into bite-sized chunks, and we offer you one each morning. For ad inquiries, please reach out to: Network+NBID@yapmedia.com","last_synced_at":"2026-07-20T16:19:12.621570+00:00","page_url":"https://stenobird.com/podcast/the-next-big-idea-daily-5988609"},"episode":{"title":"Words That Work: The Science of Persuasion and Negotiation","slug":"words-that-work-the-science-of-persuasion-and-negotiation","published_at":"2026-06-15T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-next-big-idea-daily-5988609/words-that-work-the-science-of-persuasion-and-negotiation","show_page_url":"https://stenobird.com/podcast/the-next-big-idea-daily-5988609","url":"https://traffic.megaphone.fm/YAP2448326498.mp3","audio_url":"https://traffic.megaphone.fm/YAP2448326498.mp3","summary":"What if the gap between what you want and what you get comes down to how you communicate? Today on The Next Big Idea Daily, we're exploring the art and science of human persuasion. MIT and Harvard Law negotiation experts John Richardson and Attia Qureshi bring us practical advice from their new book ⁠Never Settle: Persuasion and Negotiation Skills to Get What You Want⁠. Then, Sally Susman — Chief Corporate Affairs Officer at Pfizer and one of Forbes' World's Most Influential CMOs — shares strategies from her 2023 book Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World. Then, Whether you're trying to lead, persuade, or just get a better deal, these two have you covered. 🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠ ✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠ Sponsored By: Homeserve — Go to ⁠homeserve.com/nbid⁠ to find the plan that's right for you FODZYME. — Finally, you can enjoy your favorite foods without the pain. Go to ⁠icaneatagain.com/daily","meta_description":"What if the gap between what you want and what you get comes down to how you communicate? Today on The Next Big Idea Daily, we're exploring the art and sc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1843,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-next-big-idea-daily-5988609/episodes/words-that-work-the-science-of-persuasion-and-negotiation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-next-big-idea-daily-5988609/words-that-work-the-science-of-persuasion-and-negotiation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}