# Words That Work: The Science of Persuasion and Negotiation

Page: https://stenobird.com/podcast/the-next-big-idea-daily-5988609/words-that-work-the-science-of-persuasion-and-negotiation
Text version: https://stenobird.com/podcast/the-next-big-idea-daily-5988609/words-that-work-the-science-of-persuasion-and-negotiation.md
Podcast: [The Next Big Idea Daily](https://stenobird.com/podcast/the-next-big-idea-daily-5988609)
Published: 2026-06-15T08:00:00+00:00
Episode link: https://traffic.megaphone.fm/YAP2448326498.mp3
Audio file: https://traffic.megaphone.fm/YAP2448326498.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-next-big-idea-daily-5988609/episodes/words-that-work-the-science-of-persuasion-and-negotiation
Duration seconds: 1843

## Resource

What if the gap between what you want and what you get comes down to how you communicate? Today on The Next Big Idea Daily, we're exploring the art and science of human persuasion. MIT and Harvard Law negotiation experts John Richardson and Attia Qureshi bring us practical advice from their new book ⁠Never Settle: Persuasion and Negotiation Skills to Get What You Want⁠. Then, Sally Susman — Chief Corporate Affairs Officer at Pfizer and one of Forbes' World's Most Influential CMOs — shares strategies from her 2023 book Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World. Then, Whether you're trying to lead, persuade, or just get a better deal, these two have you covered. 🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠ ✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠ Sponsored By: Homeserve — Go to ⁠homeserve.com/nbid⁠ to find the plan that's right for you FODZYME. — Finally, you can enjoy your favorite foods without the pain. Go to ⁠icaneatagain.com/daily

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