Episode
Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?
- Podcast
- The Media Leader Podcast
- Published
- May 21, 2026
- Duration seconds
- 3814
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/the-media-leader-podcast-5773787/episodes/believe-it-or-not-ep-6-will-ai-end-enterprise-software-businesses-as-we-know-them/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-media-leader-podcast-5773787/believe-it-or-not-ep-6-will-ai-end-enterprise-software-businesses-as-we-know-them.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative industries. In the series' final episode, the duo debate for and against the prompt: "Goodbye Salesforce and Adobe because AI will end enterprise software." Taking the “for” side of the argument is Nicklin, while Oakes represents the “against” side, posing sceptical questions. Nicklin argues that the ability of people to build their own software through vibe coding will undercut SaaS business models, which are becoming too expensive to compete. Highlights: 1:05: Recent developments in AI: BuzzFeed's sale, Americans hate AI 6:26: SaaSmageddon: Why AI is disrupting software businesses, with valuations collapsing 20:17: Claude Cowork and its plug-ins 33:32: How realistic is replacing everything with vibe coding? The ease of building personal software and how IT might change 51:31: Second-order effects: What about safety and security? What about fixing bad code? 55:07: Verdicts