# Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?

Page: https://stenobird.com/podcast/the-media-leader-podcast-5773787/believe-it-or-not-ep-6-will-ai-end-enterprise-software-businesses-as-we-know-them
Text version: https://stenobird.com/podcast/the-media-leader-podcast-5773787/believe-it-or-not-ep-6-will-ai-end-enterprise-software-businesses-as-we-know-them.md
Podcast: [The Media Leader Podcast](https://stenobird.com/podcast/the-media-leader-podcast-5773787)
Published: 2026-05-21T04:00:00+00:00
Episode link: https://rss.art19.com/episodes/c49a383c-3b43-4215-a86a-c59ff66665a5.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://rss.art19.com/episodes/c49a383c-3b43-4215-a86a-c59ff66665a5.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 3814

## Resource

In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative industries. In the series' final episode, the duo debate for and against the prompt: "Goodbye Salesforce and Adobe because AI will end enterprise software." Taking the “for” side of the argument is Nicklin, while Oakes represents the “against” side, posing sceptical questions. Nicklin argues that the ability of people to build their own software through vibe coding will undercut SaaS business models, which are becoming too expensive to compete. Highlights: 1:05: Recent developments in AI: BuzzFeed's sale, Americans hate AI 6:26: SaaSmageddon: Why AI is disrupting software businesses, with valuations collapsing 20:17: Claude Cowork and its plug-ins 33:32: How realistic is replacing everything with vibe coding? The ease of building personal software and how IT might change 51:31: Second-order effects: What about safety and security? What about fixing bad code? 55:07: Verdicts

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## Transcript

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