{"podcast":{"title":"The Media Leader Podcast","slug":"the-media-leader-podcast-5773787","podcast_index_feed_id":5773787,"rss_url":"https://rss.art19.com/the-media-leader-podcast","website_url":"https://art19.com/shows/the-media-leader-podcast","image_url":"https://content.production.cdn.art19.com/images/75/c6/95/75/75c69575-142b-4ca1-a5fe-2a24c4bff5a5/95bac19733e21c257f65b53b38a82f53ad36208699d5cc81f4e592ce0ffab91316d4d7fdb70f20957c716453703e982b2e1237edb31d31164b7d90d3585cfec6.jpeg","author":"The Media Leader","episode_count":233,"summary":"The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising. Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media. Find out more at uk.themedialeader.com and subscribe to our daily newsletter .","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-media-leader-podcast-5773787"},"episode":{"title":"Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?","slug":"believe-it-or-not-ep-6-will-ai-end-enterprise-software-businesses-as-we-know-them","published_at":"2026-05-21T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-media-leader-podcast-5773787/believe-it-or-not-ep-6-will-ai-end-enterprise-software-businesses-as-we-know-them","show_page_url":"https://stenobird.com/podcast/the-media-leader-podcast-5773787","url":"https://rss.art19.com/episodes/c49a383c-3b43-4215-a86a-c59ff66665a5.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://rss.art19.com/episodes/c49a383c-3b43-4215-a86a-c59ff66665a5.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative industries. In the series' final episode, the duo debate for and against the prompt: \"Goodbye Salesforce and Adobe because AI will end enterprise software.\" Taking the “for” side of the argument is Nicklin, while Oakes represents the “against” side, posing sceptical questions. Nicklin argues that the ability of people to build their own software through vibe coding will undercut SaaS business models, which are becoming too expensive to compete. Highlights: 1:05: Recent developments in AI: BuzzFeed's sale, Americans hate AI 6:26: SaaSmageddon: Why AI is disrupting software businesses, with valuations collapsing 20:17: Claude Cowork and its plug-ins 33:32: How realistic is replacing everything with vibe coding? The ease of building personal software and how IT might change 51:31: Second-order effects: What about safety and security? What about fixing bad code? 55:07: Verdicts","meta_description":"In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to arg…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3814,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-media-leader-podcast-5773787/episodes/believe-it-or-not-ep-6-will-ai-end-enterprise-software-businesses-as-we-know-them/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-media-leader-podcast-5773787/believe-it-or-not-ep-6-will-ai-end-enterprise-software-businesses-as-we-know-them.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}