Episode
#84: Geo-What? Geofencing vs. Geotargeting for Landscaping Businesses: What Actually Works
- Published
- Mar 10, 2026
- Duration seconds
- 774
- Processing state
not_requested- Canonical source
- https://the-landscaping-growth.captivate.fm
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Summary
Geofencing and geotargeting sound like complicated digital ad jargon — but the difference between them can dramatically impact the quality of leads your landscaping business attracts. In this episode of The Landscaping Growth Script , Katy Doss breaks down these two strategies in plain English and explains why most landscaping companies selling $20K–$100K projects should think carefully before investing in “location-based ads.” You’ll learn: The real difference between geofencing and geotargeting Where these ads actually show up Why landscaping projects are planning decisions — not impulse purchases When geofencing does make sense (hint: hiring is a big one) Three practical steps you can take right now to improve your targeting If you’re tired of attracting DIYers instead of high-value homeowners, this episode will help you understand how smarter targeting leads to better clients — and more predictable growth. Other episodes mentioned: #15: How the 95/5 Rule Leads to a Consistent Sales Pipeline #33: How 10 Touchpoints Can Shorten Your Sales Cycle