{"podcast":{"title":"The Landscaping Growth Script","slug":"the-landscaping-growth-script-6977691","podcast_index_feed_id":6977691,"rss_url":"https://feeds.captivate.fm/the-landscaping-growth/","website_url":"https://the-landscaping-growth.captivate.fm","image_url":"https://artwork.captivate.fm/205c0a42-64e0-4800-aaf4-75fd92e688c6/landscapinggrowth-podcast-cover-01.jpg","author":"Script Marketing","episode_count":107,"summary":"Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle…","last_synced_at":"2026-07-22T02:17:54.757974+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691"},"episode":{"title":"#84: Geo-What? Geofencing vs. Geotargeting for Landscaping Businesses: What Actually Works","slug":"84-geo-what-geofencing-vs-geotargeting-for-landscaping-businesses-what-actually-works","published_at":"2026-03-10T11:01:00+00:00","page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/84-geo-what-geofencing-vs-geotargeting-for-landscaping-businesses-what-actually-works","show_page_url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691","url":"https://the-landscaping-growth.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/a9992ee7-ac29-40f6-a4cc-00d943aa48e5.mp3","summary":"Geofencing and geotargeting sound like complicated digital ad jargon — but the difference between them can dramatically impact the quality of leads your landscaping business attracts. In this episode of The Landscaping Growth Script , Katy Doss breaks down these two strategies in plain English and explains why most landscaping companies selling $20K–$100K projects should think carefully before investing in “location-based ads.” You’ll learn: The real difference between geofencing and geotargeting Where these ads actually show up Why landscaping projects are planning decisions — not impulse purchases When geofencing does make sense (hint: hiring is a big one) Three practical steps you can take right now to improve your targeting If you’re tired of attracting DIYers instead of high-value homeowners, this episode will help you understand how smarter targeting leads to better clients — and more predictable growth. Other episodes mentioned: #15: How the 95/5 Rule Leads to a Consistent Sales Pipeline #33: How 10 Touchpoints Can Shorten Your Sales Cycle","meta_description":"Geofencing and geotargeting sound like complicated digital ad jargon — but the difference between them can dramatically impact the quality of leads your l…","key_points":[],"chapters":[],"topics":[],"duration_seconds":774,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/84-geo-what-geofencing-vs-geotargeting-for-landscaping-businesses-what-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-landscaping-growth-script-6977691/84-geo-what-geofencing-vs-geotargeting-for-landscaping-businesses-what-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}