# #84: Geo-What? Geofencing vs. Geotargeting for Landscaping Businesses: What Actually Works

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Text version: https://stenobird.com/podcast/the-landscaping-growth-script-6977691/84-geo-what-geofencing-vs-geotargeting-for-landscaping-businesses-what-actually-works.md
Podcast: [The Landscaping Growth Script](https://stenobird.com/podcast/the-landscaping-growth-script-6977691)
Published: 2026-03-10T11:01:00+00:00
Episode link: https://the-landscaping-growth.captivate.fm
Audio file: https://episodes.captivate.fm/episode/a9992ee7-ac29-40f6-a4cc-00d943aa48e5.mp3
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Duration seconds: 774

## Resource

Geofencing and geotargeting sound like complicated digital ad jargon — but the difference between them can dramatically impact the quality of leads your landscaping business attracts. In this episode of The Landscaping Growth Script , Katy Doss breaks down these two strategies in plain English and explains why most landscaping companies selling $20K–$100K projects should think carefully before investing in “location-based ads.” You’ll learn: The real difference between geofencing and geotargeting Where these ads actually show up Why landscaping projects are planning decisions — not impulse purchases When geofencing does make sense (hint: hiring is a big one) Three practical steps you can take right now to improve your targeting If you’re tired of attracting DIYers instead of high-value homeowners, this episode will help you understand how smarter targeting leads to better clients — and more predictable growth. Other episodes mentioned: #15: How the 95/5 Rule Leads to a Consistent Sales Pipeline #33: How 10 Touchpoints Can Shorten Your Sales Cycle

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