Episode

They Forgot Your Brand Before They Left the Booth | An On Location Conversation at RSAC 2026 with Sean Martin and Marco Ciappelli

Podcast: The ITSPmagazine Podcast
Published: Apr 6, 2026
Duration seconds: 713
Processing state: not_requested
Canonical source: https://itspradio.com/episodes/they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli-6suiZPQT
Audio: https://chtbl.com/track/1CBDEF/afp-110348-injected.calisto.simplecastaudio.com/0310f993-fbb0-4fcc-b698-db9af99f73ca/episodes/6f02f019-5ada-4d12-95f1-e12110fe62bf/audio/128/default.mp3?aid=rss_feed&awCollectionId=0310f993-fbb0-4fcc-b698-db9af99f73ca&awEpisodeId=6f02f019-5ada-4d12-95f1-e12110fe62bf&feed=uHBB4m9X
JSON: /v1/public/podcasts/the-itspmagazine-podcast-938250/episodes/they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli
Markdown: /podcast/the-itspmagazine-podcast-938250/they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli.md

Actions

POST https://stenobird.com/v1/public/podcasts/the-itspmagazine-podcast-938250/episodes/they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli/transcription-requests
Idempotently request low-priority transcript generation for this episode.
GET https://stenobird.com/podcast/the-itspmagazine-podcast-938250/they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli.md
Read the agent-friendly Markdown representation of this episode resource.

Summary

The expo floor at RSAC Conference 2026 is full of noise, spectacle, and buzzwords -- but ask a CISO what stood out, and they rarely name a brand. Sean Martin and Marco Ciappelli unpack why so many companies invest in attention-grabbing tactics while missing the one thing that actually builds trust: a clear, differentiated message tied to real business outcomes.